While living in Kyiv, I worked as a head of marketing for a renowned international hair care company, always surrounded by creative, talented and motivated colleagues.
A few years ago, we relocated to London due to my partner’s job posting. Since then, I have volunteered for several projects within our embassy in London that revolved around promoting Ukraine, Ukrainian clothing brands and their talented designers.
This is how fashion became my passion and the heart of my existence.Along with Sonia, I see SONI London as the perfect opportunity to show the world the power of fashion and just how strong, creative and progressive Eastern Europeans are. Besides promoting a carefully selected pool of European fashion designers to a perceptive pool of new customers, we are committing to return a substantial percentage of profits to nominated humanitarian charities supporting Ukraine.