SONI London - Empowering independent fashion

Showcasing the finest independent designers, we offer high-quality pieces crafted in small quantities to ensure exclusivity and celebrate sustainable, thoughtful fashion.

Stealing Beauty by Selera

Stealing Beauty by Selera embraces the wabi-sabi philosophy with transformable silhouettes, natural deadstock fabrics, and hand-embroidered details—celebrating imperfection, fluidity, and sustainable elegance.

EXPLORE THE COLLECTION

As two passionate Ukrainian women, we are championing our heritage and love for fashion to shine a light on innovative
independent designers.

As two passionate Ukrainian women, we are championing our heritage and love for fashion to shine a light on innovative
independent designers.

From your feed to your closet—shop your favorite styles now!