Created in 2015 in Kyiv, GUDU had the Georgian designer Lasha Mdinaradze appointed as its creative director. GUDU’s core mission is female empowerment by creating exquisitely tailored looks emphasizing femininity. The brand's aesthetics are revealed in Mdinaradze’s self-sufficient designs, which require no accessories to complete the look. “The woman is always in the center of my attention. I wish to create outfits for her that would reveal her gentle power, personality and passion all at once," - says Lasha Mdinaradze.