The fashion industry is a place where trends are created. Every culture and society has its trends, and now with social media, influencers are making an impact across the globe. Ukrainian fashion is no exception with its own style and trends.
Since the war between Russia and Ukraine started, people have been drawn to Ukrainian designers to show love and support. The war brought Ukrainian fashion into the spotlight, and there's so much more than showing support to the war victims – there are many other reasons you should switch your wardrobe to Ukrainian brands.
There's something about their creativity and appeal that goes beyond the ordinary. Here are some reasons why you should invest in Ukrainian fashion. Keep reading!
1. Discover Luxury Style
Ukrainian fashion offers you a chance to discover the world of luxury. With many designers trying to break the norm, you'll find that Ukrainian fashion is full of unique designs and styles that are unlikely to match. The designers from the country are influenced by their culture. They've created an amazing blend of modern and traditional designs that can fit any occasion. From high-end clothing and accessories to jewellery, shoes, and even bags, you'll never go wrong with a Ukrainian designer.
2. High-End Yet Affordable
Ukrainian fashion is a well-kept secret that you can discover. It's not as popular as other European countries like France or Italy, but it's just as good. You can find many high-end designers from Ukraine with their own unique styles that will make your heart skip a beat. There are plenty of luxury brands to choose from – some are even making their way into international markets such as the US and UK. On the other hand, there are also affordable Ukrainian brands that offer quality pieces at an affordable price range.
3. Sustainable Silhouettes
Ukrainian designers are playing their part in saying goodbye to fast fashion. The Earth has already been affected by unsustainable approaches, and Ukrainians are taking all the necessary measures to preserve the environment. Along with the eco-friendly raw materials, their designs are well-constructed with the right amount of detail to make them elegant and timeless. Their originality, creativity, and innovation, all these things are evident in that they design clothes that cater to today's trends. Ukrainian brands with sustainable fashion lines give people a strong reason to support Ukrainian fashion and add value to the right cause.
4. Authentic Values
Ukrainian brands don't just design clothes; they create a story behind each piece of clothing that has meaning beyond just being trendy. Ukrainian fashion designers have a strong sense of style and individuality. They use their creativity to express their ideas through clothes and accessories. These brands create clothing that is both timeless and modern, which makes it easy for people to wear their designs on different occasions. The designers ensure that every piece of clothing reflects their brand's values and delivers the expected experience for their customers.
5. Practical Designs
Fashion can be fun and stylish, but if you include practicality along with these traits, people are sure to vouch for it. And this is exactly what Ukrainian designers are up to. Along with trends, they ensure their designs are functional, comfortable, durable, and timeless. They help keep your closet minimalist with their approach. More and more people are excited to put on Ukrainian designers with their artistic approach and functional designs.
6. Support the War Victims
It's time to show your support to the war victims of Ukraine. The war in Ukraine has affected many people, including soldiers and civilians. Since Russia tried to invade the country, its GDP has fallen, and so has its currency value. People are dying of hunger and injuries.
Ukrainian fashion designers support the war victims with their talent and time. The designers are not only known for their creativity but also for their generosity. Many of them have created special collections with a percentage of all sales going towards helping the refugees who have been displaced by the conflict.
Many designers are also war victims; every piece you buy from them has a story behind it. Your support helps people who have suffered from injuries or lost loved ones to move on with their lives and heal emotionally.
Buying Ukrainian products shows that you stand against Russian aggression and want to support Ukraine's freedom from foreign rule. It's time to be socially conscious, along with being fashionable.
Where to Buy Ukrainian Brands
Searching Ukrainian brands, ordering from them, and then having your silhouettes shipped to your country is a lot of work. To save you from all the hassles, SONI London is the first-of-its-kind platform that has connected Ukrainian designers with consumers across the UK and other European countries.
With a mission to give a new perspective to the UK fashion industry and bring Ukrainian designers to the spotlight, SONI London has created a space for people to reflect their values and grow as individuals and in the community as well.
We have collected Ukrainian designers under one roof and are adding more to the list. With various styles to choose from, you can pick something that best fits your style and bill. Each design is perfect, with delicate details and an extra touch of femininity to help steal the show.
Ukrainian fashion is beautiful. It's unique and artistic, with a strong focus on quality and sustainability. The Ukrainian designers have shown that they have what it takes to compete with the best. They are putting forward their best foot with creativity, authenticity, and originality at affordable prices. Moreover, when you support them, you're also supporting their fight for freedom. It's your chance to make a difference and help them rebuild while looking your best at the same time.